Episode Summary

In this episode, Ben Olmos, along with co-host Alan Landry and board member Keith Watts, delve into the complex world of sustainability and greenwashing with expert John Pabon. The Daily Pitch previously did a story on John, author of ⁠The Great Greenwashing: How Brands, Governments, and Influencers Are Lying to You⁠, John talks about his global journey in sustainability as we uncover critical aspects of green business practices and the multifaceted nature of sustainability.

Featured Guest

John Pabon, has two decades of experience in environmental conservation and change management, including a role at the United Nations and global research. John now spreads awareness through books, business consulting, and keynote speeches. Author of “Sustainability for the Rest of Us,” and “The Great Greenwashing,” John helps consumers to make informed choices, aiming to transform sustainability from theory to impactful, practical strategies.

Key Topics Covered

1. John’s Background and TikTok Influence:
   • John’s unique journey from a TikTok video to becoming an influential voice in sustainability.
   • His global experiences and how they shaped his understanding of sustainability.
2. Sustainability in Corporate World:
   • The role of the United Nations in John’s career.
   • The transition from politics to sustainability consulting.
   • Understanding corporate sustainability strategies as an umbrella term encompassing environmental change, social, and corporate governance aspects.
3. Challenges and Strategies in Sustainability:
   • The need for a shared definition of sustainability and conscious consumerism.
   • The dangers of “doomism” and the importance of proactive engagement.
4. Corporate Greenwashing:
   • How companies often mislead about their environmental efforts.
   • The necessity of truthful corporate communication in sustainability.
5. Activism and Business Engagement:
   • John’s views on the role and tactics of activists.
   • The power of businesses in driving sustainability, exemplified by Walmart’s supply chain initiatives.
6. John’s Books and Approach to Writing:
   • ⁠His books⁠ aim to make sustainability relatable and accessible.
   • Writing style focused on demystifying sustainability and encouraging practical, strategic approaches.
7. Vision for a Sustainable Future:
   • Insights on corporate change, sustainability strategies, R&D, and the impact of major industries on sustainability.
   • John’s hopes for pragmatic approaches to a sustainable future.

Episode Conclusion

The episode wraps up with a discussion on the complexities of corporate change, the importance of research and development, and the role of major industries in sustainability.