Host Ben speaks with Human Liberation founder Joel Bein on DissedMedia A Startup Story about how negative self talk forms, why common coping tactics miss the root, and how founders can clear their mindset to overcome self doubt so execution feels calmer and more consistent. Joel shares how his path from classical musician to coach shaped his focus on authenticity, aliveness, and helping people fully express themselves.
Why coping is not enough
The conversation opens on the reality that many founders feel pressured to succeed. They often second guess after trying routines, meditation, or therapy. Joel distinguishes symptom management from addressing root beliefs. He describes how background assumptions can make business feel like driving with the brake on.
The belief level explained
Joel explains that much of our stress is created by meaning made in the mind, not by circumstances. He uses a simple example: if you once got bit by a dog, you may form the belief dogs are dangerous, which later triggers anxiety automatically. In business, similar global beliefs cause recurring reactions.
The big cultural story questioned
A core theme is challenging the story entrepreneurship has to be hard. Joel frames this as a widely absorbed belief, not an objective truth, and notes how absolute assumptions filter experience and become self fulfilling. Letting go of the absolute opens room for playfulness, curiosity, and better decisions.
The clearing process and program
Joel describes working one on one with founders in a 12 week process to surface and remove root beliefs. As beliefs clear, patterns like anxious rumination and avoidance fade. He emphasizes permanent relief rather than ongoing management and shares how clients report feeling lighter and clearer as the inner critic quiets.
A client example from the episode
Joel recounts a client who felt torn between obligations and her exciting new business. By identifying a belief like the way to get love is to get approval and clearing it, the emotional charge disappeared and her resistance dropped. He notes this kind of shift can happen quickly once the real belief is found.
What changes for founders
When core beliefs are cleared, decisions speed up, leadership steadies, and execution becomes more playful. Joel argues that most negative emotions are about our internal world and that dissolving the right belief removes the downstream thought loop and behavior, not just today but going forward.
Where to learn more
Near the close, Joel shares where listeners can connect with his work and apply to work with him on belief clearing for entrepreneurship.
https://www.linkedin.com/in/joel-bein-9b8343110
