A handful of cafés on Manhattan’s Lower East Side saw weekend lines stretch down the block after their parent company, Pepe’s Restaurant Group, invited a dozen food-centric TikTok creators, each under 50k followers, to post short “first-bite” videos. Over six months the campaign logged 4.5 million impressions, 66,500 social interactions,

Every company has a mission statement. You’ve likely seen phrases like “maximize stakeholder value” or “deliver world-class solutions.” But here’s the problem: most employees can’t recall their company’s mission statement, let alone feel inspired by it. In today’s workforce, where employee engagement and organizational culture define success, leaders are ditching jargon-filled slogans for something far more potent: a purpose statement.

Leadership has undergone significant transformations throughout history, adapting to the demands of various eras and challenges. One leadership model that has stood the test of time is Situational Leadership. The Center for Leadership Studies, provides some great insights as to why in their case study Situational Leadership Relevant Then, Relevant

Ryan Trahan uploads a new episode of 50 States in 50 Days every morning, and within twenty-four hours roughly two million people tune in. Most cable shows dream of that audience. Viewers follow Trahan and his wife, Haley Pham, as they speed from Arizona to Wyoming to Maine, booking quirky

A while back, I had an interesting debate with the editor and founder of The Daily Pitch, Ben Olmos. Well, not just Ben, but the whole company I had worked with at the time. The issue, and its two solutions, turned out to be extremely polarizing, and each has been