Over the course of nearly 100 episodes of DissedMedia: A Startup Story, I have sat across from founders and investors, along with the operators who keep companies running, and I began to notice that some of the most useful moments came when a guest pushed back on an idea or tied it to something unfolding in the news that week. Those moments seemingly deserved a format of their own, which is how Better at What You Do came to be; it is a new business podcast from DissedMedia that brings a panel of returning guests together to work through the stories shaping how companies operate, and it is my hope that the show can become a regular stop for anyone who leads people or is working to build a company of their own.
What Is Better at What You Do?
Each episode of Better at What You Do centers upon a small set of current business stories, which may range from a major legal settlement to a quiet change in platform policy, and the panel works through what those stories may mean for the people who have to make decisions because of them. Up to five people share the frame, including me as host, and the guests tend to be people that longtime listeners of DissedMedia: A Startup Story will already recognize, since the panel draws upon founders and specialists who first joined me for one-on-one conversations and have agreed to come back and think out loud alongside one another. The show shares its name with my book, 10 Topics to Help Managers, Leaders & Entrepreneurs Get Better at What You Do, and it carries the same intent; however, where the book offers a single perspective built from my own years in operations and in the classroom, the podcast can put several experienced perspectives side by side and let the audience weigh them. It is believed that this kind of exchange, where capable people disagree in good faith, may be one of the more valuable things a busy leader can listen to, since the decisions that matter most rarely come with a single right answer.
Inside the First Episode: Grit in the Age of AI
The first episode, Grit in the Age of AI: What Leaders Can Learn from Meta’s Settlement and YouTube Monetization, brought together Adam Spector, founder and CEO of Chore; Brett Schklar, enterprise futurist and author of AI Without the BS; Rob Broadhead, founder of RB Consulting, whose earlier conversation on AI implementation ran here on The Daily Pitch; and Jeremy Yang, founder of Digital Goliath, and within the first few minutes it became clear that this panel was comfortable disagreeing with one another. The conversation opened with the Meta social media addiction settlement, where Adam argued that regulators may be fighting the last battle while the next wave of concern seemingly centers upon AI chatbots, and it moved from there into a discussion of motivation that I did not expect; when I raised the idea of a motivational quotient, or MQ, as the capability that may matter most once intelligence is available to anyone at a fraction of a cent, Brett named it grit, and the panel spent some time wrestling with whether AI tools might be eroding it or clearing the way for people with real drive to aim higher. From there we turned to the YouTube Partner Program and its higher watch-hour requirement for monetization, which drew reactions ranging from Brett’s welcome of a higher bar against AI slop to Rob’s case for creators owning their own platforms, before closing on podcasting itself and Adam’s framing of the entire conversation around the ROI of your time, an idea that I suspect will follow this show well beyond its first episode.
What to Expect When You Subscribe
Because each episode is pegged to what is happening in business at the time it is recorded, a panel conversation tends to be most useful in the weeks after it is published, and subscribing on your preferred podcast app or on YouTube is the simplest way to make sure new episodes arrive while the stories they discuss are still unfolding. Subscribers can expect conversations that move quickly between topics yet keep returning to the practical question of what a leader should do with the information, and they can expect to hear experienced operators disagree openly, which in the first episode included Adam taking what he called unpopular positions on both the Meta settlement and YouTube monetization. There is a good chance that listeners will find themselves siding with one panelist on one topic and another panelist on the next, and that tension is intentional; the aim of the show centers upon giving the audience enough perspectives to form a view of their own. Subscribing also supports the show in a way that may matter more than most listeners realize, since follows and ratings tend to influence how podcast platforms recommend a show to new audiences, and a new series seemingly depends upon that early support far more than an established one does.
Who Should Subscribe to This Business Podcast?
Better at What You Do is intended for managers and founders, along with the small business owners and team leads who are trying to make sense of a business environment that seems to shift every week, and it may be especially useful for anyone who has felt the pull of AI tools and platform rule changes without a clear sense of what to do about either one. Content creators and entrepreneurs who podcast may also find a great deal to take from the show, since the first episode spent considerable time on how creators monetize and where they should invest their effort, and as someone who builds and promotes shows through DissedMedia and Rostr Studio, I expect those questions to return in future panels. If you have ever wished you could sit in on a conversation between experienced operators and hear how they reason through a difficult question in real time, this entrepreneur podcast was built with you in mind.
Where Can You Watch and Listen?
New episodes of Better at What You Do are available on Apple Podcasts and Spotify, and full video episodes are published to the show’s YouTube channel, @BAWYD, where subscribing and turning on notifications can make it easier to catch each panel as soon as it goes live. I would be grateful if you would subscribe and share the first episode with someone who leads a team or runs a business, since that kind of personal recommendation remains one of the most effective ways a new show can reach the people it was made for. Ideas for future topics or guests are always welcome at podcast@dissedmedia.com, and Better at What You Do is sponsored by Rostr Studio, the podcast operations and monetization platform I have been building for independent shows.
